The Art of the Warm Intro: How Founders Should Approach Investors
Meera Iyer
Partner, Early Stage VC · 28 February 2026
As a VC, I receive 50+ cold emails per week. I respond to maybe 2. But when a trusted connection introduces me to a founder? I take that meeting 90% of the time. Here's how founders can maximize their warm intro strategy.
Why Warm Intros Work
A warm introduction carries implicit social proof. When someone I trust vouches for a founder, it tells me three things: the founder is credible, the opportunity is relevant to my thesis, and the person is worth my time.
Finding the Right Connector
Not all warm intros are equal. The best connectors are people who know both you and the investor well, can articulate why the introduction makes sense, and are respected in the ecosystem.
How to Ask for an Intro
Always make it easy for your connector. Send them a forwardable email that includes: a one-line ask, why this specific investor is relevant, your traction highlights, and what stage/amount you're raising. For more on preparing your raise, see our seed funding guide.
Where to Find Connectors
Your existing network is a starting point, but purpose-built platforms dramatically accelerate the process. City-specific communities like Bangalore, Mumbai, and Delhi have active connector networks through Cleya.
The Cleya Advantage
Platforms like Cleya.ai automate the warm intro process. Instead of spending weeks finding mutual connections, Cleya's AI matching engine identifies the best matches and facilitates introductions with context for both sides. It's like having a super-connector working for you 24/7.
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